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E-commerce is the buying and selling of
goods and services over the Internet. |
E-commerce is sometimes called e-business. | ||
| E-commerce allows businesses to reach a wider
market. If they sell goods that can be easily shipped overseas
then the market is global. Web sites
advertising goods can be set up and customers can order them on-line.
Some retailers do not have shops, but use websites, a network of warehouses, and a fleet of vans for delivery. E-commerce has allowed some businesses to employ fewer people, decrease their expenses and maximise their profits.
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| Customers also have a wider choice.
Goods may be bought from businesses anywhere in the world, so prices can
be compared...and they can browse 24 hours a day.
Some retailers keep databases of their customers and what they buy, which allows them to study buying patterns and to advertise new products directly to the people who may be interested.
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Some goods such as cars may be cheaper abroad, even after shipping costs have been added. | ||
| Auction websites such
as www.ebay.com where customers bid
for goods are becoming very popular.
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On-line businesses are not limited to retail of goods. Here are some
examples of ways you can spend money over the Internet...
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