| Transactional Web Site Study - [2] Capture of customer information. | |||
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All transactional websites will need to collect information about the
customer.
Overt methods are open and obvious. Covert methods are sneaky and are done without the customer knowing. |
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Overt methods will include the customer filling in online forms. Details such as the customer's name and address are needed for delivery purposes. These forms may have text boxes where the customer types in details: Name : or drop-down boxes where only certain selections are possible: Size :
Some sites require first-time customers to register. This will involve filling in forms about the customer's details and these will be stored on a large database.
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Businesses will try to authenticate
the identity of customers to make sure people do not give false
identities. They will do this by...
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| Covert methods may involve leaving cookies
on a customer's computer. The cookie identifies the computer and user
when a later visit is made to the transactional website.
Cookies can help in market research when recording a customer's visits to a website. Knowing customer habits can affect design of websites.
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| Counters are small pieces of code on a web page that record the number of visitors, but it may also record the type of operating system they use, the country they live in, the time of day they visited etc... |
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| Assess (a) |
In your study of a transactional website you will need to comment on the ways data is collected on your site. |
Click on the icon above to see the counter for this page... | |
