| Real time tracking of customer's actions | |||
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Every action a customer makes when
visiting a transactional website may be recorded. A database
on the website server will store every item purchased or deleted.
Real time means that actions are recorded immediately they occur. |
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| It is important for businesses to know customers'
preferences and habits in order to best market their products.
Details may also be stored about where the customer lives, how long they stay on line, what operating system they are using, what time of the day etc...
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