Unit 14: The Cruise Industry

Level: 3

Unit type: Internal

Guided learning hours: 60

Unit in brief

Learners will investigate the development of the cruise industry, its appeal to customers, its career

opportunities and the industry’s potential economic, social and environmental impacts.

Unit introduction

In this unit, you will examine the dynamic nature of the cruise industry and the factors that

influence its popularity, growth and associated employment opportunities.

You will explore the different ways in which cruises can appeal to a wide range of customers and

their diverse needs. You will explore itineraries, cruise areas and on-board and on-shore products

and services that contribute to the overall customer experience. You will investigate the potential

opportunities and challenges, as well as the advantages and disadvantages, of the cruise industry

in order to identify its positive and negative economic, social and environmental impact.

This unit will support you in progressing to higher education, for example to a degree in travel and

tourism, leisure, hospitality or business studies. Also, the wide range of skills and knowledge you

develop in the unit will help you to progress in your career.

Learning aims

In this unit, you will:

A Examine the development of the cruise industry and associated employment opportunities

B Explore cruise areas, itineraries and experiences available to meet customer needs

C Investigate the potential economic, social and environmental impacts of the cruise industry.

Summary of unit- Learning aim Key content areas Recommended assessment approach

A Examine the development  of the cruise industry and associated employment

opportunities

A1 Development and growth of the cruise industry

A2 Key features of the 21st-century cruise industry

A3 Employment opportunities in the cruise industry

A resource portfolio that focuses on the development, growth and features of the cruise industry, and

identification of opportunities for employment in this sector.

B Explore cruise areas, itineraries and experiences available to meet customer needs

B1 Cruise itineraries

B2 Products and on-board facilities

B3 The customer’s cruise experience

A report or presentation on selected cruise itineraries that meet the needs of contrasting customer types.

C Investigate the potential economic, social and environmental impacts of the cruise industry

C1 Ship-related potential impacts

C2 Shore-related potential impacts. A presentation or report on the potential economic, social and environmental impact of the cruise industry in a ship-related and a shore-related context

In this unit you will investigate the UK as a tourist destination for both inbound and domestic tourists.