Hello and welcome to Unit 4: Event and Itinerary Planning.  Events do not just happen; they take weeks, months and in some cases such as the Olympic Games, seven years of planning. During the initial few weeks of teaching and learning, lessons will be based upon gaining an understanding of the process of planning tourism events and how to identify and evaluate the success of events.

Within lessons we will be looking at the nature of the UK inbound and domestic tourism industry.  More specifically, we will focus on the different types pf tour operators, examine the characteristics of UK inbound and domestic markets, assess the range of tour itineraries offered to different customers and analyse relevant data accordingly.

The final section of the unit will be where we develop itineraries for UK tours with specific focus upon the itinerary objectives, key elements of managing such itineraries with a presentation of an individual itinerary you have produced, justifying its structure and inclusions. 

This is an interesting unit and I look forward to teaching you.

Good luck!