Welcome to the UK Tourism Product. 

The UK is one of the world’s most popular tourism destinations. During lessons we will be looking at why are so many tourists attracted to the UK? What are the main attractions? Are all the visitors on holiday or do they visit for other reasons? Why are increasing numbers of people taking domestic holidays in the UK rather than travelling abroad?

The UK has a wide variety of landscapes which appeal to tourists. Where else would these tourists expect to visit? Coastal resorts such as Bournemouth, Blackpool and Llandudno have been attracting visitors for over 100 years. How have these destinations changed over time and have they developed new attractions and facilities? Does the UK’s and London’s importance as a commercial centre have an impact on the number of visitors?

The UK has two of the world’s busiest airports handling thousands of passengers each day, but how easy is it to travel around the UK? Do most tourists travel by car, train or other methods?

The UK is competing with other countries which are seeking to attract tourists to boost their economy. How is the UK marketed to tourists from other countries around the world? What bodies are responsible for marketing England, Wales, Northern Ireland and Scotland to domestic and inbound tourists?

How is the tourism industry in the UK structured? The travel agent provided a very important service in the past, but how and why has this job changed? The growth in the use of technology has had a significant impact of the job roles of some people working in the tourism industry.

The tourism industry is one of the biggest employers in the UK. Jobs can be permanent or temporary, part-time or seasonal. What careers are available within the UK tourism industry?

How will UK tourism destinations develop in the future? What will need to be done to attract new customers or to keep the same customers returning? Can the destinations be developed sustainably? How will tourists’ behaviour and requirements change in the  future?

At the end of his unit, learners will have gained an understanding of the wide range of tourist destinations within the UK and why it is such a popular destination. They will also understand that tourists travel for a wide range of reasons, not only to go on holiday. The UK tourism industry is dynamic and is constantly adapting to new situations. Learners will gain an understanding of why it is important to continually develop the tourism product and to successfully market this to the rest of the world.

I hope you'll find this unit interesting and will equip you for the forthcoming examinations in May.

Hello and welcome to Unit 4: Event and Itinerary Planning.  Events do not just happen; they take weeks, months and in some cases such as the Olympic Games, seven years of planning. During the initial few weeks of teaching and learning, lessons will be based upon gaining an understanding of the process of planning tourism events and how to identify and evaluate the success of events.

Within lessons we will be looking at the nature of the UK inbound and domestic tourism industry.  More specifically, we will focus on the different types pf tour operators, examine the characteristics of UK inbound and domestic markets, assess the range of tour itineraries offered to different customers and analyse relevant data accordingly.

The final section of the unit will be where we develop itineraries for UK tours with specific focus upon the itinerary objectives, key elements of managing such itineraries with a presentation of an individual itinerary you have produced, justifying its structure and inclusions. 

This is an interesting unit and I look forward to teaching you.

Good luck!